Intent-led journeys
Visitors can move directly to the program that matches their need.
Synergix Africa
Programs, funding, tools and community support organised into clear journeys for entrepreneurs at different stages of growth.
ClientSynergix Africa
Year2025
DeliverablePlatform Website
IndustryEntrepreneurship
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The context
Synergix Africa supports entrepreneurs through programs, funding opportunities, resources and business-growth initiatives.
The problem
Different visitors arrive with different needs, so the experience had to organise multiple routes without becoming fragmented.
What we changed
We built a modular, program-led structure with distinct destinations and clear calls to action for each intent.
Scalable structure
New initiatives can be added without breaking the information architecture.
Community proof
Programs and outcomes reinforce trust.
The impact
One ecosystem can support multiple programs without becoming confusing.
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